Close-up of a smiling man and woman about to kiss in a tender romantic moment.

RAW EMOTION.


REFINED CINEMA.

Cinematic. Atmospheric. Tactile.

Documenting the honest poetry and unscripted truth of your connection.

 

BEHIND THE LENS

 

 

YU HAIYI

 

[ hi - e ]


Based in Los Angeles.


For me, documentation is not about a checklist. It is an unscripted rhythm—sometimes still, often beautifully chaotic, but always real.


I am drawn to the tangible truth of analog film because it holds onto the air, the wind, and the vulnerability of true connection. It is less about creating a record, and more about returning the day to you. Exactly as it felt.

 

THE ECHOES.

"HER LENS EXISTED MERELY TO OBSERVE. THERE WAS NO PERFORMANCE—JUST AN UNGUARDED DOCUMENTATION OF OUR ACTUAL DYNAMIC IN A WAY THAT FELT RAW, HONEST, AND EFFORTLESSLY CINEMATIC."

P + R,Los ANgeles.

THE ECHOES.

"EACH FRAME HOLDS A POETIC, UNDERSTATED WEIGHT. THERE IS A DEEP SENSE OF TEXTURE AND GENUINE WARMTH IN HER IMAGERY—AN HONEST BEAUTY THAT DEMANDS YOU STOP AND LOOK CLOSER."

A + Y,  san francisco.

THE ECHOES.

"THERE WAS NO FORCED DIRECTION, YET WE FELT ENTIRELY GROUNDED. EVERYTHING FELT BREATHING, HONEST, AND ALIVE—LESS LIKE A STRUCTURED PHOTOSHOOT, AND MORE LIKE AN UNHURRIED SPACE WHERE WE WERE SIMPLY ALLOWED TO EXIST."

D + S, Lake como.
Close-up of hands browsing a pink book on a wooden floor near a grey sofa.

 

Get in touch

 

Let's create something honest.
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